Business Partnerships

Introduction

The Five Two Ten Initiative is working hard to showcase the people, natural surroundings and businesses that make the Pacific Northwest and Western Canada so dynamic. The Initiative team will work with international, national and local businesses to develop a sponsorship that will highly benefit their companies.  Whether a company is looking to build opportunities involving all 15 million plus people of the Five Two Ten Region, a medium sized business seeking an way to help our athletes prepare for the 2010 games, or a small business wanting to increase their exposure in the local community, the Five Two Ten Business Partnerships program will work to match your needs. 

1. Business Sponsorship Levels (Proposed)
   1. Program (International) Sponsors (PS) These businesses will have a very active roll in every aspect and event of the program.  There participation will include a long term commitment to the region, and will substantially increase  their brand awareness on both the US and Canadian sides of the border.  Exclusivity is available to sponsors at this level, and all letterhead, press releases, the Five Two Ten Program homepage, and other communications will include their logo and links.  As a Program Sponsor, you will have access to every piece of the Five Two Ten Initiative.  You will be invited to use the Five Two Ten Logo for marketing purposes.
   2. Annual (National) Sponsors (AS) This level will include many of the benefits of the program sponsors.  Annual Sponsors will be included in all marketing materials in the country they choose.  They will be included in all events in that country, and be invited to international events.  You will be allowed to use the Five Two Ten Logo for marketing purposes.
   3. Local Sponsors (LS) This is a prime sponsorship level for medium sized businesses looking to support athletic and regional development.  There will be both annual and full program options available.  Local Sponsors will be included in all Statewide/Province wide marketing initiatives, would be allowed to brand their business as a Five Two Ten Local Sponsor. 
   4. Event Sponsors (ES) These would include businesses closely connected to the individual event venues.  This is a great chance for small retailers, potential suppliers and local hotels to play a part in the Five Two Ten Program and the wider Olympic Movement. 
   5. Individual Sponsors (IS) Open to individuals and small groups looking to support the vision of the Five Two Ten Initiative and its participants.
   
   
2. Additional Sponsorship programs
   1. Licensed Partners (LP) These will include businesses interested in using the Five Two Ten Logo on hard goods and other products they sell. 
   2. Official Suppliers (OS) Businesses interested in supplying our volunteers and organizing committee with equipment and services will be considered at all sponsorship levels. 

3. Benefits of Partnership
   1. Sustained marketing program As long term sponsors, your business will have the opportunity to gain access to the 15 million+ person market encompassed in the Five Two Ten Region.  As opposed to individual event sponsorship, the programs four to five year run will allow for more market penetration.  (PS, AS)
   2. Co-marketing Program As the Five Two Ten Initiative progresses, Business Partners will be able to co-market with the Organizing Committee (All Levels)
   3. Grassroots contacts Because sponsors will be very involved in the overall Initiatives success, they will have access to the communities and volunteers involved in the Program. (All Levels)
   4. Advertising Space Business Partners at all levels will be invited to advertise at events appropriate to their sponsorship level.  On course signage at the venues, advertising space in Five Two Ten Communities and at all events will be available. (Level Appropriate)
   5. Gear Exposition and Demonstrations The Organizing Committee will build an on-site program at events for interested sponsors.  Possibilities include Ski demonstration events, test-drive events and gear tents where sponsors could directly introduce their products, and sell them.
   6.  Five Two Ten Partner Forum and Business Seminars In order to build partnerships that move beyond borders, the Five Two Ten Initiative will bring Partners together through a series of Business Seminars and social events.  A great chance to exchange ideas and make new connections.
   7. Social and Entertainment Events Sponsors will be invited to take part in social and entertainment programs put on by the Five Two Ten Initiative. 

If your business is looking for ways to become involved in the development leading up to the 2010 Vancouver Olympics and Paralympics, searching for ways to increase your connection and product exposure to the people who live in the 2010 Olympic Region, or want to build relationships with businesses in other parts of the region, the Five Two Ten Business Partnership is for you.